A Transparency Update on Ma Che Bello / Nice Look!
- Clare martinez
- Jan 15
- 2 min read
Hello,
I want to share an important update for customers, supporters, and anyone visiting this site who may be wondering why Ma Che Bello / Nice Look! currently looks different than it once did.
This brand was built as a curated resale and fashion marketplace across multiple platforms, including Amazon, eBay, Mercari, and Poshmark. For several years, it operated with active inventory, consistent sales, and a strong customer base.
That changed due to events outside my control.
What Happened
A substantial portion of my inventory was lost, withheld, or rendered inaccessible as a result of the SmartFBA / SmartWholesale fulfillment situation. These events disrupted my ability to operate normally across e-commerce platforms and directly affected the availability of products previously sold through this business.
Because of the scale and seriousness of what occurred, the matter was not treated as a routine business dispute.
Current Status
To ensure proper documentation and accountability:
Multiple Federal Bureau of Investigation field offices — including Florida, Oregon, and Texas — have been formally made aware of the situation.
The Federal Trade Commission has been engaged regarding platform-level concerns, including Amazon’s role in inventory handling, account restrictions, and related processes.
Additional regulatory and civil pathways are being evaluated where appropriate.
These steps are part of an ongoing effort to document events accurately and pursue resolution through proper channels.
Why the Website Looks the Way It Does
Until these matters are resolved, Ma Che Bello / Nice Look! is not operating as an inventory-forward or conversion-driven e-commerce business.
As a result:
Product listings and featured collections are intentionally limited or absent
The site is not optimized for sales funnels or traffic growth
The focus is on transparency, documentation, and continuity rather than promotion
This website currently serves as:
A record of the brand and its history
A place for public updates and transparency
A controlled point of contact rather than an active storefront
To Former Customers and Supporters
If you’ve purchased from Ma Che Bello / Nice Look! in the past, please know how deeply I value your trust. This pause is not a reflection of a lack of commitment to the brand or its values, but rather a necessary step while serious issues are addressed responsibly.
Updates will continue to be shared here as appropriate.
Thank you for your patience, understanding, and support.
—Clare Martinez Founder, Ma Che Bello LLC

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